Yvet Stroy | small business owner of ‘Double-Delicious’ in Rotterdam, NL

Star Sign: Taurus
Currently reading: Newspapers
Hopes her last meal will be: Italian food

After 25 years of working in retail, Yvet Stroy quit without any plans. She began cooking and baking in her free time and realized maybe this could be something – and thus, Double-Delicious was born.

When did you first know that this was your calling?

It all sort of fell in place. After I quit my job, I had a ton of free time to cook and take part in workshops. I realized how much I liked it and started to cook and bake for my neighbours.

 

How did you get your business off the ground?

I started selling my cakes and sweets on www.thuisafgehaald.nl and at markets with my best friend, Sonja, just for fun. When we began getting a lot of interest from companies who wanted to have our products for catering, we decided to go to KVK and make a business of it. I also went to school again to learn the techniques for baking (www.bakeryinstitute.nl). Eventually, we bought an old Citroen Hy that Martin, my partner, rebuilt. Now people can hire it out for party’s, weddings and events.

I believe above all else, what makes us unique is our flexible assortment & attitude! Our hand and homemade products, good service, and thinking for the customer definitely sets us apart.

What makes your company unique?

I believe above all else, what makes us unique is our flexible assortment & attitude! Our hand and homemade products, good service, and thinking for the customer definitely sets us apart.

 

What is the biggest challenge for you as a small business owner?

Saying NO. Even when it’s too busy, I never say no.

What inspires you to continue?

The positive feedback and reviews from our customers.

 

What is your life motto / what mantra do you live?

To make the best and most original products!

 

How do you ensure a good work-life balance?

This is something I find extremely difficult. I am only free when I book a holiday! Work never seems to stop for small a company.

How has the Coronavirus affected your work?

We were doing so well this year – January and February were the best months ever and then Corona came. From 16 March, we had zero events. At first, we enjoyed the free time. We were able to complete all the things we had been waiting to complete, such as painting, fixing things, etc. But once Easter came, we knew we needed to do something for the business. We ending up making an easter box for take-away! We set-up our Foodtruck in the street so people could order in advance and pick it up at our temporary location. It was such a hit that we decided to do it for other special days as well –  Kings Day, Mother’s Day, Pentecost, Ascension Day, and Father’s Day! All were a success!  Now, we have developed picnic bags for companies and anyone who wants to order a picnic. It’s a “cool” bag 😉  and has become our summer hit.

 

What can people do to support you and others in your field?

Word of mouth advertisement and keeping the mindset to always support your local businesses.

 

What are your plans for the future?

Que sera sera – whatever will be will be. We never make big plans. Everything just happens and seems to fall into place, we feel very lucky.

 

Do you have tips for people who want to start a business (in this field)?

Believe in yourself, make quality stuff, and give a lot away in the beginning so people can taste what you make! It’s a lot of hard work, many hours go into it, but if you like it, it doesn’t feel like work!

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